What Is LinkedIn Advertising?
Although a LinkedIn is a social network for professionals, it is a rather good platform for advertising. The most compelling evidence is that this network counts 500 million users. However, it is not the main advantage of this platform.
For example, the Linkedin advertising can impress with a wide variety of targeting criteria. For instance, you can target users by industry, location, education, years of experience, etc. Second, according to the LinkedIn Playbook, the 80% of their audience are the decision makers at their companies. Moreover, 39% hold the senior-level executive position or even above. Also, 28% are the budget managers.
As a result, you can easily replenish your client base and get more leads, using the LinkedIn Advertising.
What Does LinkedIn Advertising Look Like?
- Sponsored Content.
As it is stated in its title, this ad type allows showcasing a post from your company profile, in front of the desired audience. Depending on your marketing goals, you can consider two types of advertising: pay-per-view and pay-per-click.
- Text Ads.
In contrast, the text ads allow you to drive traffic to your website or landing page. Moreover, this type of advertising also allows paying only when someone clicks your ad. As a result, you can bring more visitors to the desired page and prevent your budget waste.
- InMail advertising.
Thanks to an InMail advertising, you can send messages to the inboxes of the relevant audiences. First of all, this type of LinkedIn advertising allows you to target people by a huge number of criteria.
For example, you can choose the company name, industry, and size. Also, you can filter users by job title, function, and seniority. Moreover, there is an opportunity to choose the member schools and skills, fields of study, degrees. And of course, you also can target people by the gender, age, and years of experience.
Second, this type of advertising delivers the messages only when the targeted users are online!
Third, you can add a call-to-action button to your message. As a result, you can easily promote an e-book, blog post, infographic via the InMail ads. Furthermore, you can send the personalized invitations to the webinars, special events, etc.
How We Work
- Discovering your business, define your target audiences
- Developing a marketing plan for your LinkedIn advertising strategy.
- Choosing the relevant advertising formats.
- Setting up the LinkedIn ads for your business.
- Monitoring and maintaining your ads for you.
- A Dedicated Account Manager.
- Account Review & Goal Setting.
- Text/Banner Ad Creation & Optimization.
- Campaign & Ad Group Creation.
- Advanced Bid Management.
- Geo Targeting.
- Transparency – You Always Have Access to Your Account.
- Conversion Tracking.
- Detailed Monthly Performance Reporting.