UANDI MUSIC Case Study

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UANDI MUSIC Case Study 2017-09-26T11:18:52+00:00

Project Description

UANDI Music is a record label, music production, and promotion company, located in Lagos Nigeria. U&I Music is a brand associated with the marketing of music recordings and music videos. They deal with copyright enforcement for sound recordings and music videos, while maintaining contracts with recording artists and their managers.

UANDI MUSIC BENEFITS:

  • One of the most popular record labels in Nigeria
  • U&I Music video got 10M views on YouTube
  • Track record
  • Professionalism

We focused on creating strong brand awareness. We also needed to review our client’s current campaigns and look for ways to increase the number of YouTube views. Our approach to building brand awareness for U&I Music was a success. We executed a new strategy with YouTube creating new YouTube guidelines for achieving the desired marketing goals, as well as creating remarketing lists for videos. In addition, we formed new groups based on topics, interests, and placements; added new video targeting channels.

Company: UANDI MUSIC

UANDI MUSIC Case Study
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