BOOM Watches Case Study

//BOOM Watches Case Study
BOOM Watches Case Study 2017-09-26T11:19:01-04:00

Project Description

BOOM Watches is a Swedish brand with a unique concept: they supply you with the parts and you design the watch.
With BOOM Watches, you can design your own unique watch from 4 selections suitable for every occasion. There are 3780 different watch combinations for you to design your own masterpiece.


  • Free shipping over €100
  • Secure payments
  • 3 years extended warranty
  • Fast delivery

In the framework of the project, we were targeting Google Tag Manager and Google Analytics setup for correct conversion tracking for E-commerce website BOOM Watches. Our approach to setting up conversion tracking for BOOM  Watches was successful. We conducted the setup of Google Analytics and Google Tag Manager to reinforce appropriate marketing goals. We monitored tracking tools by a method of “Secret Shopper” and we also developed other technical tasks for further client recommendations.

Company: BOOM Watches

BOOM Watches Case Study
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