Online marketing tools are the ready-made solutions that can help you to promote your business. Nowadays, we’re living in a fast-developing world. There is no way to ignore the fact that every kind of business should have a marketing plan. Regardless of the niche, this plan has to include the promotion via the social media accounts, PPC advertising, SEO, etc. Moreover, the marketing plan also should make your business capable to compete with the other similar companies. Obviously, trying to keep up with the competition without a help of the special online marketing tools can be a really tough task.
Luckily, there is a list of the must-have tools, that can help you to avoid a headache and to surpass your competitors. And today we are going to share with you the top 5 of these solutions. Try them and make sure that promoting your business could be really easy.
So, here are our top 5 of the online marketing tools:
1. Google AdWords
The first place on our list of the top online marketing tools goes to a service, provided by Google. The Google AdWords allows you to create, maintain and run your own advertising campaigns. A number of the opportunities that AdWords gives you is really incredible. You can create the text, banner, video ads, etc. and promote them in a front of the desired audience. You can set the needed location or radius, the age, and interests of the audience. In addition, you can pay only when someone clicks your ad! Moreover, you can manage the account by yourself. Or, you also can take a help of the digital marketing agency to set and customize your advertising Pay-Per-Click campaigns. By the way, here is a list of the advantages of using the Google AdWords for your business.
2. Google Analytics
The second online marketing tool on our list is also provided by Google. Paired with a Google AdWords, the Google Analytics creates a perfect couple. If you really care about the statistics of your website, you should really consider using this tool. The Analytics show you how your potential customers are interacting with your ads and with the certain elements on your website. You can get the detailed stats on where from the traffic goes to your website. This tool provides you with the whole understanding of what may be improved on your website. Important to understand, that for the proper results, you need your AdWords and Analytics accounts to be linked to each other.
More than 80% of the businesses use this online marketing tool for their B2B or B2C company. Impressive, right? The thing is, that an email marketing strategy should be set up right from the start of your business. MailChimp offers a free plan for the companies with less than 2 000 customers. Moreover, it allows to manage up to the 12 000 emails per month. So, you can be sure that you don’t have to spend much money on your online marketing strategy. And again, MailChimp tool is considered to be a leader in the email marketing solutions market, with 12M+ customers.
The HootSuite online marketing tool gives you an opportunity to schedule the posts on your social media accounts in advance. That’s really great because it allows you to keep a finger on the pulse of your social media performance, without spending all your spare time on managing and publishing the posts. With an aim to save your time, the HootSuite allows you to reply to comments/mentions right from a dashboard. In addition, the list of the supported social media platforms counts more than 30 options! Also, there is a free plan for those, who have to manage only 3 social media accounts. So, even if you are just about to start your own business, there is an option for you, too.
Check your competitor’s website to see the amount of traffic, an average time the visitors spend on their websites, the number of pages they visit and even the bounce rate! Check, which locations bring the traffic on their websites, discover the main traffic sources and see the similar websites. SimilarWeb also has a free plan. This tool will definitely help you with building your marketing strategy. Especially, with creating a competitive analysis. We can tell you a lot about the SimilarWeb’s benefits, but you should just really check it by yourself. 🙂
So, here is a list of the top online marketing tools that are the must-have for any kind of business. Each and every of them will save you time and money on developing your online marketing strategy. Do you know any other cool solution? You are the most welcome to share your opinion in the comment section below. Have a great weekend! And, as always, may the conversions be with you! 🙂