To hire or not hire – that is the question. PPC agency vs. in-house management
Okay, you’ve made a decision to advertise your business using Google AdWords. You’ve set your goals, you already know what you want to get from your campaign. You’ve made your mind in how much you are ready to spend. But there is still a hard decision to make – who will take care of your AdWords campaign performance? At this point, you have at least two options – in-house management and hiring a PPC agency. Both coins have two sides. Let`s look closely at all the pros and cons.
Pros of the in-house management
If you choose to hire an in-house specialist, you’ll get a person who pays a full-time attention to your AdWords account. An in-house manager will certainly be focused on all the details of the campaign performance and its accuracy. You also have the opportunity to ask the questions about that and the manager can’t avoid them, so you’ll be fully aware of what’s going on. It’s also obvious that the in-house manager understands your business better, knows all the quirks and knows how they might affect the campaign’s efficiency.
Cons of the in-house management
But hiring an in-house manager means that you need to spend time on introducing to the business and training. You are your manager`s only client and there is no way for him or her to learn from other projects and gain the necessary experience. Also, there can be some difficulties with the motivation. For an in-house manager, your campaign is just a job and sometimes it can be a bit boring. And the risk of losing the position is not very high.
Pros of hiring an agency
If you hire an agency you’re sure that you hire an experienced team of specialists. They certainly have done this before and more than once. They know what`s right and they will apply the best practices instead of wasting your time and budget on test-and-improve purposes. Being a part of SEM community, agencies always know what happens in the industry. If there appears something that can help you to achieve more, they will apply that. You can always count on them. They will really try their best because if you’re not satisfied, you can just take your money somewhere else.
Cons of hiring an agency
Certainly, there are some cons of hiring a PPC agency. You should be ready to spend. An agency is someone else’s business and they need to pay their bills too. Often, agency fee depends on your marketing budget, so if you spend a lot on your advertising strategy, be ready to spend a lot on your agency. However, the agency is interested in giving you the most return from your advertising campaigns, so it is worth it.
As you can see, both options have good and bad points, so do think over everything before making your decision. And if you chose to hire a PPC agency, take a look at the top 5 tips that will help you to chose the PPC agency. If you know any other pros and cons of hiring a PPC agency or an in-house specialist, you are most welcome to share your opinion in the comment section below. And, traditionally, may the conversions be with you! 🙂