If you are a website or an online shop owner, you may know what does the CTA abbreviation mean. CTA stands for Call-To-Action. Actually, it is a multi-purpose tool that is used as an attention-grabber. Moreover, it’s aimed to provoke an immediate response – it offers to buy a product, to subscribe to some newsletter or service, and so on.
Nowadays, we are living in an era of the web technologies. Just imagine, the total number of websites hit 1 billion in 2014! As you can see, the competition is extremely tough and you have to be highly creative to make your website memorable. However, there are certain techniques that can help you to make your website one-of-a-kind.
Probably, ’Buy Now’ and ‘More Info’ are the most frequently occurring call-to-action buttons that you can find on the web. Literally, they are everywhere and there’s nothing special about them. Actually, they are so out-of-date that they are barely able to evoke the interest. We bet you saw them before. And let’s be honest, they don’t seem to be a good choice to use.
Moreover, there is a huge number of websites that don’t use CTA’s at all! According to the Small Biz Trends study, 70% of small business B2B websites don’t have any call-to-action on the homepage.
In case if you’re a website owner and you need a help with creating the CTA’s for your online project, we’ve gathered a top 7 proven techniques, in order to save your precious time.
#1 – Sell them some freebie
Obviously, everyone loves freebies. If you aim to grab your website visitors attention and to evoke their interest, try to offer them some useful stuff for free. It could be an e-book or a free trial. Of course, offering a completely free product is may sound a bit strange. On the other hand, there are some tips to convert free trial members into the paying customers. Let’s take a look at some examples how other companies use this trick to gain new customers.
Sellbrite company offers a free trial for 14 days and also points out that no credit card is required to subscribe for a free membership. A rather wise trick, right?
The well-known Moz company also provides two free plans on their SEO products. Moreover, they provide their website visitors with more personalized CTA’s: ’Start My Free 30-Day Trial’.
#2 – Provide them with some value-oriented CTA
In case you want to go further and get your potential customers even more interested in your products, bring them some valuable content. Neil Patel is a world-known marketing influencer and entrepreneur. He definitely knows best, how to promote services and, as an illustration of our second tactic, we will show you an offer from the Neil’s Quick Sprout blog.
As you can see, on the right sidebar you can find a banner image, which offers start a free course and also provides a bonus, valued at $300. What does it mean for a potential customer? Actually, he sees that he can get a free access to the course and also save big on the educational content. Obviously, it has an impact on the website visitors. First, your potential client gives you his e-mail address. Second, he clicks the button and finally, he gets his free course and an additional bonus. As a result, you have a new lead, which you can easily convert into a paying customer.
#3 – Use the special attention-grabbing hooks – cliffhangers
In case if you aim to intrigue your website visitors and encourage them to click your CTA, use the cliffhangers. Important to realize, that people usually remember the incomplete or interrupted tasks even better, than the completed tasks. As a result, we can say that the interest in cliffhangers is a natural, owing to our psychology.
It’s high time to show you this tactic in its beauty, and, here comes a
Reebok company’s website with its innovative collection promo.
#4 – Play with visitor’s curiosity/Evoke emotions
It is a well-known fact that human emotions influence the buying behavior. Moreover, playing with a curiosity of your potential customers’ will definitely bring you more clicks. All our emotions are caused by 4 core emotions: happiness, sadness, fear, and anger. So, playing with your website visitor’s curiosity can be a great tactic to increase your traffic and conversions.
Neil Patel, as we already mentioned above, is a rather important figure in a digital marketing. This is how he uses this trick on his personal blog.
In the first place, here comes a countdown. You may think that there’s nothing superfluous with this feature, but actually, it is a rather important point. Actually, the countdown plays on one of the core emotions – a fear. You see it and you are worried that you are going to miss the webinar, so you just click the button and take your sit on the training.
#5 – Play with a social proof
When searching for any kind of service, we always take a look at the testimonials, reviews and other aspects that could prove the service quality. Of course, it’s totally normal, as no one wants to be fooled. The Shopify e-commerce platform brings a social proof by displaying a number of businesses powered by them, the number of active users and, the amount of money, earned by all Shopify websites.
#6 – Identify the problem and provide a solution
Finally, here comes the last proven technique from our list. The great way to make people click your CTA is to underline the problem they might have and to offer them a solution. Here is how the Inbound.org made it.
Obviously, it is a rather smart way to gain new subscribers. The first thing to remember, while using this trick – you have to demonstrate your customers, that you can solve their problem.
Here are the top 6 tips to create a top-notch CTA, that will definitely lead you to the higher conversions. If you know any other trick that can come in handy, feel free to mention it in the comment section below. See you soon, have a great day! 🙂